photos of Matt Spurlock

Be on the Lookout for Your Next Job…Even When You Don’t Feel Ready

In a fast-paced organization, balancing multiple programs can a be a challenge. However behind every solution are some incredibly cool folks in product, engineering and operations making it happen. Our technology teams in Austin are no different and they make the product portfolio of vAuto possible!

Checking in from Austin is Product Marketing Manager Matt Spurlock who shares what it’s like to work alongside the product engineering teams there. Learn how he not only helps spotlight the products from our technology teams, but also how he works with those teams across vAuto to help them better understand the problem they’re solving and who they’re solving it for.

By: Matt Spurlock

As I sit here catching up on the veritable mountain of work this evening, I almost find it difficult to prioritize. Each activity is another exciting step in a slew of new product marketing projects and initiatives which all promise to lead vAuto and her brands to new heights. That said, it’s so exciting and interesting, I hardly mind the mountain!

It was one year ago when I submitted my application to a new position opening on the Product Marketing team. At the time, I had already been with Cox Automotive for 6 years as a Product Manager at vAuto but was looking to grow skills and broaden my career. All of a sudden, a friend came out of nowhere to let me know his team was looking to expand. After a long interview process, I was offered the job and with nervous excitement I accepted. It is difficult to express how happy I have been with my decision to make the leap into what was very unchartered territory. It was, and continues to be a steep learning curve, but through the process we’ve begun to make great pioneering strides in Product Marketing for vAuto and Cox Automotive.

In the Austin office I have pretty open access to our mobile and desktop developer teams, product, and operations. As a matter of fact, I have even had the privilege of training some of them on both the products themselves and the dealer market we work in!

To describe my role in better detail, it helps to understand the other main roles in the office, what we do and how we work together.

My job in product marketing is to support them all from both ends of the cycle.

On the front end, Product Marketing gets to help Product and Engineering better understand the market. Competitive analysis, Win/Loss Research, focus groups and survey feedback can all help feed the folks designing, building and prioritizing the next big thing with good solid facts instead of just using their gut.

As a product reaches the launch phase, I get to help tell the story to our marketing partners creating collateral and to those speaking directly to the dealers. I also gather information about how the product is received by our clients and feed that back into Product and Engineering. Thus, starting the whole cycle over again!

My experience and the relationships I have here allow me to both receive and provide valuable context across a broad spectrum. Having so many of these relationships in house is one of the things that makes working at the Austin office so special! Also making it special is the foundation and backing of Cox Automotive while maintaining the agile, startup spirit. What’s more is how many leaders we have that have been here since we actually were a startup! It’s truly a neat place to be. There’s been a great deal of growth, both from myself and vAuto over these seven years. With the camaraderie and support we give one another; I know I can look forward to the next seven and beyond!

Want to read more articles like this one, view job opportunities that speak to your passions and experience a day in the life at Cox? Venture over to our Technology Careers page to learn more.

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