**This position is remote/work from home. You need to reside within Draper, UT, Mission, KS or Atlanta, GA.
Digital Direct Response Marketing Campaigns
Cox Automotive, a leading provider of dealership software solutions, is seeking a Senior Marketing Analyst , who will support the analytical needs of all our brands across marketing. In this role you will be responsible for helping marketing specialists understand and optimize the performance of their marketing initiatives. This will be done by having a good understanding of our data sources, extracting and transforming data to fit reporting needs, translating data into meaningful visualizations and dashboards, analyzing and manipulating data, and effectively communicating insights.
A great candidate will have experience querying data, building dashboards in a BI tool, and analyzing data using statistical packages in R and/or Python.
Marketing analytics is a growing discipline for Cox Automotive and success will be facilitated by team members that can think out of the box to come up with creative solutions and new insights, and work in a change mindset.
Develop dashboards in our BI tools
Build out data flows to support reporting needs, and maintain custom datasets
Facilitate marketing segmentation and other ad hoc marketing needs
Help marketers understand the performance of their initiatives and ways they can optimize
Communicate performance and other insights to marketing leadership
Create campaign performance forecasting
Support analytical needs
Bachelor’s degree and 4 years of relevant experience OR an equivalent combination of education and work- related experience.
Dashboard development in a tool like Domo
SQL experience to query and manipulate data from data environments like Snowflake or Redshift
Statistical analysis experience in a tool like R or Python (or similar experience)
Grasp on statistical concepts to analyze results on A/B tests and other prescriptive analytics needs
Effective communication and presentation skills to take complicated data and help others understand across a diverse audience
Creative thinker, able to find solutions even when the path to resolution does not seem obvious
AWS tools and/or experience engineering data/automation solutions is a plus
About Cox Automotive
At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What’s more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses – which includes Cox Automotive and Cox Communications – is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.