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R202315992

Brand and Product Marketing Manager

  • Remote
  • Full time, Day
  • Travel: Yes, 5% of the time

Job Category: Marketing

Job Level: Manager/Senior Manager

Division: Cox Automotive

Location:

  • Remote - Georgia
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Description

**This position is remote/work from home. You need to reside within the Eastern, Central or Pacific Time Zones.  

If you like shaking things up, you might be a perfect fit for the role of  Brand and Product Marketing Manager. Our Enterprise Marketing team sits at the intersection of innovation and imagination and we’re looking for someone to join us and help us move forward in how Cox Automotive goes to market, promotes its product portfolio and continues to be an industry leader through its cross-divisional offerings.

At Cox, we’re forward-thinking innovators who put people first. Our award-winning workplace culture is centered on inclusion and kindness, and we’re looking for people to join our mission to be a force for good in the world. Come build a better future with us across automotive, communications, the environment and more. 

What You’ll Do:

As a marketer, you know a thing or two about the power of positioning a product and telling a brand’s story. You know that it takes both vision and verve to grab an audience’s attention, spur excitement in the marketplace and drive awareness and education to audiences, both internal and external, along the way. 

You’ll be involved with building and supporting our product marketing strategy well as being integral in the development and execution of overall brand positioning for Cox Automotive. You’ll put a strong emphasis on building and fostering relationships with Sales, Pricing, Product, Operations, Research and Market Intelligence, and other Marketing teams to effectively manage the development of compelling value propositions and insightful positioning and strategy to help achieve agreed-upon business goals. 

Are you the mover-and-shaker we’ve been looking for? If so, keep reading to learn more about the role and apply today! 

  • Help lead marketing efforts on cross-sell and enterprise initiatives, working with teams from multiple brands across Cox Automotive to develop and support programs and positioning to broaden adoption and use of our products and services.  

  • Aid in the development of and oversee the product marketing messaging related to cross-brand/portfolio value propositions, including sales enablement tools, competitive comparisons, etc. 

  • Manage the creative execution of paid-media plans, overseeing the strategy and development of trafficked assets and ensuring on-time deliverables to media partners. 

  • Partner with stakeholders to secure client KPIs for products or a combined set of products for use in marketing and sales messaging 

  • Drive collaboration with cross-brand teams to build positioning, targeting, pricing, programs, and messaging for relevant segments and audiences. 

  • Explore and recommend new ideas and content best practices across strategy, creative and execution (copy, ads, emails and more). 

  • Ensure creative is on brand and best-in-class, in partnership with internal and external agencies and reinforce throughout the organization 

  • Develop compelling marketing pitches to support client-facing engagements. 

  • Stay up to date with the latest industry trends, insights and competitive landscape to develop more effective content and messaging to gain alignment with internal stakeholders. 

  • Keep a client-first mindset, drive and deliver content that leaves a lasting impact on the automotive ecosystem. 

  • Identify content performance KPIs and continue to refine the content strategies based on performance metrics, reinforcing the value that all marketing efforts are delivering to the organization. 

  • Work closely with leaders and stakeholders to plan and execute against a robust thought-leadership and events calendar to position Cox Automotive as the industry leader that we are.

What’s In It for You? 

That’s a great question. We have some good answers we hope you like. 

  • We want you to feel cared for and respected, and that starts with Cox’s highly competitive pay and other compensation perks, like 401(k) + company matching and comprehensive medical benefits. We also offer tons of employee discounts, tuition reimbursement, adoption assistance, paid time off to volunteer, childcare and eldercare resources, pet insurance and much more. Check out the full list of employee benefits here. 

  • Our people and leaders foster an award-winning culture where you’ll feel recognized for your contributions. Here, you’ll find a workplace where relationships are crafted with care and successes are celebrated. We strive to create an environment where you can be you, and everyone from leadership to new hires can support and feel supported.   

  • Growth is a good thing, and you’ll have opportunities to sharpen your skills and explore new opportunities across the Cox family of businesses. From leveraging our robust library of career development resources to cultivating relationships in other sectors of the company, you’ll feel both challenged and empowered to learn and grow. 

Who You Are/ Qualifications:  


Minimum:

  • Bachelor’s degree in a related discipline and 6 years’ experience in marketing. The right candidate could also have a different combination, such as Master’s degree and 4 years’ experience; a PH.D. and 1 year of experience; or 10 years’ experience in a related field.

  • Navigate and succeed in a fluid work environment with many partners. 

  • Work on cross-functional teams in both leadership and member roles. 

  • Work with cross-divisional stakeholders and teams.

  • Analysis skills to not only present data, but also summarize the findings and propose recommendations for future improvement. 

  • Inspire trust and respect and have the background to prove it.

  • Experience and vision to build cohesive client experiences across marketing campaigns and initiatives.  

  • Approach work with a spirit of partnership, proactivity and dependability.  

Preferred:

  • Degree in Marketing, Business, Communications or Public Relations.

  • Agency experience.

  • Experience in developing creative for advertising materials and communications.

  • Pragmatic Institute certifications. 

Join the Cox family of businesses and make your mark today!!   

#RemoteJob


About Cox Automotive

At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What’s more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today! 

About Cox

Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses – which includes Cox Automotive and Cox Communications – is forging a better future for us all. Ready to make your mark? Join us today! 

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Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

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National Workplace Awards

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