The Media Campaign Strategist is responsible for managing and optimizing digital and print advertising campaigns, ensuring alignment with team goals and maximizing digital revenue for Cox First Media. This role requires a highly organized self-starter who can prioritize tasks efficiently and translate sales data accurately across systems. Key responsibilities include overseeing campaign fulfillment, strategy, and optimization, maintaining workflow synergy, and delivering exceptional customer service to internal and external clients. The strategist must streamline processes, ensure accuracy, and adapt to a fast-paced environment, supporting team success through effective collaboration and detailed campaign management.
This is primarily a hybrid role, with the person in this role working in-office 2-3 days a week and working remotely the rest of the time. Candidates must live within an hour of Dayton, OH to be considered for this role.
Responsibilities:
· Manage the entire lifecycle of digital and print campaigns across various platforms, including Social, SEO/SEM, Programmatic, and Email Marketing
· Responsible for organization, process maintenance, entry, and optimization of digital and print components in campaigns using vendor platforms
· Coordinate campaign and ad order entry, billing processes, and maintain accurate campaign records for internal tracking and client reporting
· Facilitate campaign reporting by accessing and managing data within designated marketing and analytics platforms
· Collaborate with the Sales Team to define and communicate campaign fulfillment needs
· Handle creative requests, provide guidance on digital and print best practices aligned with client goals and KPIs
· Act as liaison between Media Consultants, vendors, and clients, addressing client and vendor requests professionally and efficiently
· Prepare and organize account documentation and correspondence, ensuring up-to-date records and effective communication with Media Consultants
· Provide analysis, campaign insights, recommend strategies, facilitate training, and serve as backup support within the Media Campaign Strategist Team
Education & Business Experience:
· High School Diploma/GED and 3 years of experience in a related field. The right candidate could also have a different combination, such as any level of degree/certification beyond a HS diploma/GED in a related discipline and up to 1 year of experience; or 5 years of experience in a related field
Knowledge, Skills & Experience:
· Standard knowledge of digital tactics specifically in strategy, trafficking, troubleshooting and managing campaign tracking and measurement
· Solid knowledge of Microsoft 365 and Google Workspace, with familiarity in Google Ad Manager, Google Tag Manager, Google Analytics 4, and the ability to learn several internal systems
· Self-starter with strong organizational and analytical abilities with the flexibility to work in a rapidly changing environment
· Skilled multi-tasker with effective prioritization capabilities, meticulous attention to detail and proven customer service experience
· Ability to apply creative, critical thinking and exceptional problem-solving skills while working under the pressure of deadlines
· Demonstrates strong teamwork, communication skills, and computer proficiency, with the ability to manage cross-departmental relationships and deliver complex media solutions for digital and print advertising
• Knowledge of Naviga and AffinityX, a plus
Compensation:
Hourly pay rate is in the range of $20.10 - $30.10/hour. The hourly base rate may vary within the anticipated range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include commission (annual, monthly, etc.) and/or an incentive program.
Benefits:
Employees are eligible to receive a minimum of sixteen hours of paid time off every month and seven paid holidays throughout the calendar year. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
