The Senior Manager, Enterprise Product Marketing – serves as the strategic bridge between Cox Automotive's comprehensive product portfolio and its enterprise clients across Enterprise clients in the L2 segment. This role owns the total enterprise and OEM marketing responsibility — leading the complete marketing plan and execution across these verticals, including campaign strategy, sales enablement, training, communications, and competitive intelligence.
This is a master storyteller role. The Senior Manager, Enterprise Product Marketing translates complex product capabilities into compelling enterprise value propositions that resonate with C-level executives and their strategic partners — positioning Retail, Cox Automotive's Retail platform connecting Marketing, Sales, Service, Inventory, Fixed Ops and Operations as the strategic differentiator that drives network consistency, digital transformation, and competitive advantage for enterprise clients.
This role sits at the intersection of Sales, Product, and Marketing — partnering closely with enterprise sales teams to win business, with product to ensure the roadmap speaks to enterprise needs, and with marketing to ensure enterprise messaging is integrated across channels. AI fluency is a baseline expectation: this leader is expected to actively use AI tools to accelerate content production, competitive research, and sales enablement at scale, and to help enterprise clients understand and articulate the value of AI-powered capabilities within the Cox Automotive retail portfolio.
What You’ll Do
Strategic Partnership & Sales Enablement (40%)
- Serve as the primary marketing resource for enterprise sales teams, developing compelling stories, presentations, and content for enterprise clients
- Consolidate and translate dealer-focused materials into streamlined, partner-strategic presentations tailored for enterprise clients
- Create partner-specific pitch decks positioning Retail as the enterprise platform solution, alongside supporting materials for Deal Central AI, Xtime, vAuto, Dealertrack, and other portfolio products
- Build and maintain a scalable library of reusable partner content templates, one-pagers, and battle cards segmented by audience type
- Lead RFP response strategy and content development, ensuring solutions are positioned to win against key competitors
- Develop and maintain competitive intelligence and battle cards across all platform and enterprise competitors
- Provide real-time support for high-stakes client meetings and strategic pitches
- Leverage AI tools to accelerate content personalization, RFP response drafting, and competitive research at scale
Product Translation & Positioning (30%)
- Transform product capabilities into enterprise-scale value propositions that resonate with leadership across all verticals — translating dealer-centric messaging and brand level materials into a more holistic enterprise POV (All Up Cox Automotive POV, Benefits and outcomes)
- Develop and maintain client-facing Enterprise and OEM product roadmap presentations across marketing, retail, operations, inventory, financing, and strategic solutions
- Create Retail roadmap narratives that articulate the Retail holistic vision and communicate quarterly capability releases to enterprise audiences
- Bridge the gap between dealer-focused solutions and enterprise strategic objectives
- Serve as the enterprise advocate in product discussions, ensuring Enterprise and OEM perspectives are reflected in roadmap and positioning decisions
- Help enterprise clients understand and articulate the value of AI-powered capabilities within the Cox Automotive retail portfolio
Thought Leadership & Program Development (20%)
- Develop thought leadership content positioning Cox Automotive as the strategic partner of choice for automotive manufacturers, lenders, and mobility providers
- Build compelling narratives around market trends, digital transformation, and the evolving automotive retail landscape, with Retail360 as the platform foundation
- Design executive-level presentations and strategic business cases for enterprise audiences
- Lead comprehensive materials development for major industry events including NADA, R&D Councils and quarterly partner planning sessions
- Develop partner-specific training materials, case studies, and ROI tools that highlight use cases and value propositions across Enterprise and OEM Clients.
- Use AI tools to support research synthesis, content drafting, and thought leadership ideation — accelerating output without sacrificing quality or strategic depth
Cross-Functional Collaboration (10%)
- Act as the enterprise marketing expert across Marketing, Product Management, Operations, and Market Research
- Champion enterprise needs throughout the organization, building relationships across the matrix to secure resources and support
- Partner with Content, Campaigns, Digital, Competitive Intelligence, and Brand teams to ensure enterprise messaging is integrated appropriately
- Participate in Enterprise and OEM program stakeholder meetings and provide material effectiveness feedback and content utilization metrics to improve adoption
What’s in It for You?
Here’s a sneak peek at the benefits you could experience as a Cox employee:
- A competitive salary and top-notch bonus/incentive plans.
- Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
- Comprehensive healthcare, with multiple options for individuals and families.
- Generous 401(k) retirement plans with company match.
- Professional development and continuing education opportunities.
- Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
- Extra perks like pet insurance, employee discounts and much more.
Who You Are
Minimum:
- Bachelor’s degree in related discipline and 8 years’ experience in B2B marketing, product marketing, or strategic consulting. The right candidate could also have a different combination, such as a master’s degree and 6 years’ experience; a Ph.D. and 3 years of experience; or 12 years’ experience in a related field.
- Demonstrated ability to craft compelling narratives that translate complex products into clear business value for C-level and executive audiences
- Proven experience supporting enterprise sales teams with strategic content and real-time enablement support
- Strong analytical and synthesis skills — ability to distill complex, multi-product information into executive-ready insights and presentations
- Experience managing multiple high-priority projects simultaneously in a fast-paced, matrixed environment
- Strong presentation design skills with proficiency in PowerPoint; ability to create visually compelling, professional-grade executive materials
- Active and strategic user of AI tools — including generative AI for content creation, competitive research, RFP drafting, and personalization at scale
- Comfortable operating in a matrix organization where influence is key to success
- Ability to adapt messaging for diverse enterprise audience types — manufacturers, financial institutions, and strategic partners
- Travel: 15%
Preferred:
- Degree in Marketing, Business, Communications, or related field
- MBA or graduate degree
- Automotive industry experience, particularly with Enterprise, OEMs, Rental Car companies, or Tier 1 suppliers
- Enterprise B2B marketing experience with Fortune 500 clients
- Experience working with or presenting to C-level executives
- Familiarity with Cox Automotive product portfolio (Autotrader, Dealer.com, VinSolutions, Dealertrack, Xtime, vAuto, KBB)
- Understanding of automotive retail ecosystem and dealer-OEM relationships
- Experience with automotive marketing landscape
- Product marketing background
Join the Cox family of businesses and make your mark today!
Drug Testing:
To be employed in this role, you'll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.
Compensation:
Compensation includes a base salary in the range of $122,600.00 - $204,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
EOE, including disability/vets
