The Business Intelligence, Senior Manager (Advertising & Consumer Analytics) delivers performance insights and optimization strategies for automotive manufacturers leveraging Cox Automotive Media Solutions. This individual contributor role translates complex data into clear, actionable recommendations that enable sales teams to engage consultatively with clients and help campaign management teams drive measurable results.
Reporting to the Director of Advertising & Consumer Analytics, this role partners directly with Sales, Campaign Management, Data Science/Engineering, and Analytics peer groups. The Senior Manager serves as a strategic liaison across Product, Operations, and Sales Operations—representing Analytics' needs while ensuring insights reach the right stakeholders at the right time.
WHAT YOU'LL DO
PRIMARY RESPONSIBILITIES
Analytics & Insight Development
- Develop SQL queries from scratch to answer client business questions, working within Snowflake and other data warehouse environments
- Analyze media performance and on-site consumer behavior to surface recommendations that drive revenue and improve campaign ROI for OEMs, Tier 2 groups, and Tier 3 dealerships
- Establish innovative approaches to solve complex analytics problems, discovering patterns and trends that yield valuable data-driven insights
- Integrate new data sources proactively to enhance analysis capabilities and deliver differentiated client value
Executive Communication & Client Engagement
- Own and deliver monthly performance reports and Quarterly Business Reviews (QBRs) that distill complex analyses into clear, concise and actionable narratives for client executives
- Lead weekly meetings with internal stakeholders and external clients to communicate insights, address questions, and align on priorities
- Respond to ad-hoc analysis requests by rapidly developing insights that answer client business questions
- Create and deliver customized challenger sales presentations, program recaps, and solution recommendations with minimal manager support
- Translate technical findings into strategic recommendations that align with client business objectives and Cox Automotive Media capabilities
Cross-Functional Partnership
- Collaborate with Data Science and Engineering teams to define requirements and improve the analytics suite
- Conduct full technical discovery and architect client solutions that address gathered business and technical requirements
- Present optimization opportunities to internal teams and inform them of new product solutions tailored to individual client goals
WHO YOU ARE
REQUIRED QUALIFICATIONS
Experience & Education
- 8+ years in an analytics-focused role, preferably in digital marketing analytics and web/site analysis
- Bachelor's degree required; Master’s preferred in Analytics, Marketing, Economics, Finance, Statistics, Mathematics, or related quantitative field
Technical Skills
- Advanced SQL proficiency: Ability to independently write complex queries to extract, transform, and analyze data in response to ad-hoc client questions
- Intermediate to advanced experience with data warehousing platforms (Snowflake, BigQuery, Redshift, Hadoop/Hive)
- Proficiency with BI and visualization tools (Power BI, Tableau, Google Data Studio, MicroStrategy)
- Ability to perform statistical analysis (descriptive, variance, regression, probability) with general understanding of advanced statistical methods
Business & Communication Skills
- Proven ability to condense complex analysis into executive-ready presentations that drive business decisions
- Strong consultative skills with demonstrated ability to influence stakeholders as a subject matter expert
- Experience anticipating stakeholder needs and delivering proactive insights that build thought leadership partnerships
- Excellent organizational skills with ability to manage multiple priorities in a deadline-driven environment
Preferred
- Automotive industry domain expertise
- Experience with A/B and multivariate testing methodologies
- Digital marketing/advertising experience, including hands-on work with major ad platforms (META Ads Manager, Microsoft/Bing Ads, DV360)
- Familiarity with campaign trafficking, audience targeting strategies, and platform-specific reporting and attribution models
Drug Testing:
To be employed in this role, you'll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.
Compensation:
Compensation includes a base salary in the range of $122,600.00 - $204,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
EOE, including disability/vets
