The Director, Product Marketing – B2B Retail is responsible for leading the go-to-market strategy, positioning, messaging, and commercial launch execution for a defined portfolio (Dealer.com, CAMP) of Cox Automotive retail software products and solutions. This role serves as the primary marketing partner for assigned product and business unit leaders, translating complex product capabilities into clear, compelling value propositions that resonate with automotive dealers, lenders, and enterprise customers.
This is a commercially minded, cross-functional leadership role that sits at the intersection of product, sales, and marketing. The Director is expected to deeply understand the customer — their workflows, pain points, and buying behavior — and to use that understanding to drive differentiated positioning, effective sales enablement, and measurable pipeline impact.
As AI continues to reshape automotive retail and the tools that support it, this leader is expected to fluently incorporate AI-powered capabilities into their marketing approach — from AI-informed market research and customer insights to AI-enabled content creation, campaign personalization, and sales enablement at scale.
What You’ll Do
- Own the go-to-market strategy for an assigned product portfolio, including positioning, messaging, audience segmentation, and competitive differentiation
- Develop deep expertise in assigned product area(s), customer segments, and competitive landscape to inform strategy and content
- Lead the development of integrated launch plans for new products, features, and capabilities — coordinating across product, sales, marketing operations, and communications
- Create and maintain a library of high-quality sales enablement materials including pitch decks, one-pagers, battle cards, case studies, and ROI tools that equip sales to have effective conversations with dealers and enterprise customers
- Partner with the Sales Business Office and Enterprise Sales teams to ensure marketing content and tools are embedded in seller workflows and training programs
- Develop customer-facing messaging and content across the full buyer journey — from awareness through retention — in collaboration with marketing operations channel teams
- Establish and maintain personas, customer journey maps, and segmentation frameworks that guide campaign and content decisions
- Define and track KPIs that measure the effectiveness of product marketing activity against pipeline, retention, and market awareness goals
- Actively apply AI tools to accelerate content creation, research, personalization, and competitive intelligence workflows
- Identify opportunities to use AI-powered product capabilities as differentiating proof points in marketing and sales narratives
- Lead, develop, and coach a team of product marketing managers and specialists
- Manage external agency or freelance relationships as needed to scale content production
- Represent the marketing perspective in cross-functional product planning, roadmap reviews, and GTM readiness processes
What’s in It for You?
Here’s a sneak peek at the benefits you could experience as a Cox employee:
- A competitive salary and top-notch bonus/incentive plans.
- Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
- Comprehensive healthcare, with multiple options for individuals and families.
- Generous 401(k) retirement plans with company match.
- Professional development and continuing education opportunities.
- Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
- Extra perks like pet insurance, employee discounts and much more.
Who You Are
Minimum:
- Bachelor’s degree in related discipline and 10 years’ experience in product marketing, B2B marketing, or related field, preferably in a SaaS or technology environment. The right candidate could also have a different combination, such as a master’s degree and 8 years’ experience; a Ph.D. and 5 years of experience; or 14 years’ experience in a related field.
- 5+ years in a senior product marketing leadership role managing a portfolio of products or solutions
- 5+ years of people management experience; track record of developing high-performing product marketing teams
- Demonstrated ability to translate complex product capabilities into clear, differentiated value propositions
- Strong sales enablement experience — building tools and content that measurably support seller effectiveness
- Strong analytical skills with experience using data to inform positioning, measure campaign effectiveness, and optimize GTM programs
- Proficiency in AI tools applied to product marketing workflows — including content generation, market research, competitive analysis, and personalization
- Experience with B2B marketing for a portfolio of products or services; automotive industry experience preferred but not required
- Strong cross-functional collaboration skills; experience partnering with product, sales, strategy, and operations stakeholders
- Comfortable operating in a fast-paced environment with multiple concurrent priorities
- Travel: 25%
Preferred:
- Degree in Marketing, Business, Communications, or related field; MBA or graduate degree preferred
Join the Cox family of businesses and make your mark today!
Drug Testing:
To be employed in this role, you'll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.
Compensation:
Compensation includes a base salary in the range of $134,900.00 - $224,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
EOE, including disability/vets
