Loop
Founded in 1983 in the salmon‑rich waters of Scandinavia, Loop has spent decades pioneering innovations that reshaped modern fly‑fishing. Today, Loop crafts precise, Scandinavian‑designed equipment purpose‑built for adventure in the world’s most remote and wild waters.
Driven by a deep love for wild fish and wild rivers, Loop pairs performance gear with hands‑on conservation—restoring habitats and supporting efforts that help safeguard the ecosystems anglers rely on. As part of Cox Outdoors, Loop joins a fourth‑generation mission to build a better, wilder world through stewardship and innovation.
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